Guidelines for shooting quality videos
1. Avoid zooming in and out way to much
o Don’t use your zoom as a crutch!
o If you use it- use slowly
o Always restrict the usage of zoom in between screens
o Lean in or away instead
2. Steady Does it
o Too much vibration affections the video footage quality
o Use a tripod
o Brace yourself against an unmoving object
o Avoid using too many buttons
3. Where are you?
o Find a monument
o Establish your shot
§ Super wide aerial
§ Race from cockpit
§ Close up of scalpel with light
§ Paddles dipping in roaring white water
o Grab viewers attention and help set up the story
4. The end or the beginning
o Start at the end of the story
§ Wedding – interview happy couple then cut into photos of before
o Show the journey after the end
5. Keep them short and Simple
o NEVER shoot video clips of more than two minutes
§ Bores Audience
o Many short clips of five to ten seconds duration is more effective
o Video is cheap so shoot more footage than you’ll need
6. Lighting, Lighting, Lighting
o Shoot video with light source behind you
§ Shining on subject
o Sun should shine on subject not camera lens
o Use backlight if available
§ Compensates for overly bright light
7. Change your perspective
o Adhere to the rule of thirds
o Follow action
o Use trucking shots
o Find unusual angles
§ Get the camera off your shoulder
o Film the same scene multiple ways
8. Shoot cutaways
o Literally a shot that cuts away from the current shot
o Use sound and multiple angles to connect
9. Put it into practice
o Create a commercial for a gum, mint or mouthwash
o In groups of 3 or four only!
I will try to remember this the next time I shoot a video.
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